In nearly two decades at Worldpanel by Kantar, Fraser has helped advise many of the Britain’s biggest grocery brands and supermarkets. Grounded in Kantar’s behavioural data, he decodes ever changing consumer & shopping habits, explaining how and why these trends influence and impact both manufactures and retailers. He describes, analyses and comments as the UK grocers battle competitively for market share each month. Fraser’s opinions are regularly sought by industry, broadcast media, national newspapers and the business press.