In June 2001, as a graduate fresh out of Leeds University, CEO Simon Gray founded the Boost brand at the age of just 28. With a bank loan of £30,000, he hasn’t looked back since and with a team of 35 highly motivated Boosters, and business turnover of £75m, Boost has become an award-winning functional drinks supplier. Boost is a top three brand in each of its categories – Stimulation energy, Sport, and Iced Coffee, and is a market leader in Northern Ireland.

Simon always strives for himself and the business to learn and develop, and prides himself in implementing a compelling culture of “energising everybody in every way”, creating an environment where colleagues can be the best version of themselves, which in turn delivers the best version of the business.