Matt has more than 35 years of Marketing and Advertising experience, having held senior positions in Mars Inc, Diageo and Britvic. He has led teams across many international markets and previously lived in Italy. His most recent Executive role was serving as Chief Marketing Officer for Britvic, where he was also responsible for Corporate Affairs, Sustainability and R&D. Matt has strong industry stakeholder relationships and regulatory experience, gained through the Presidents Committee of Food & Drink Federation, Advertising Association and ISBA. He is a former Chair of the AA’s Front Foot Group and of the Marketing Group of Great Britain, as well as being a Fellow of the Marketing Society. He is currently a NED and Council member of the Advertising Standards Authority, a NED for a number of PE backed businesses and a Board Advisor for Accenture. He serves as a Trustee for a leading Children’s Mental Health Charity, Place2Be.