Ailana Kamelmacher
Ailana Kamelmacher
Co-founder
The Story

Ailana Kamelmacher is co-founder of The Story. The independent agency specialises in food and drink PR and works with brands such as Sipsmith, Tony’s Chocolonely and Vitamix. They have been the lead global agency for Diageo’s Single Malt Whisky portfolio for ten years.

In 2021 she and her sister Hannah launched INTUNE, award-winning fruit and botanicals CBD drinks designed to help you focus. From Camp Bestival to Fortnum & Mason, the drinks are now bringing joy to thousands of people looking to bring CBD into their lives.

Prior to founding Story, she ran the PR for innocent drinks and helped to shape one of the definitive FMCG brands of our time.