Alex Heffernan is an insight leader at NIQ specialising in the Health & Beauty and Household sectors, with deep expertise in translating complex shopper, consumer and retail data into clear, commercially actionable strategies. Alex partners with leading FMCG manufacturers to shape category growth strategies, strengthen retailer relationships, and unlock opportunities across both in-store and e-commerce channels. Alex has worked closely with senior commercial and category teams to navigate rapidly evolving shopper behaviours, premiumisation trends, and omni-channel dynamics across the FMCG spectrum. He is known for combining rigorous data analysis with compelling storytelling, helping brands win in highly competitive, innovation-driven categories. A regular contributor to industry thought leadership, Alex has delivered insights at major conferences and led flagship “State of the Nation” narratives, with a particular focus on how data, technology and AI are reshaping category growth. Today, Alex is the Global Thought Leadership & Executive Insight Director at NIQ, where he drives strategic insight agendas for global manufacturers and senior leaders. As a judge, Alex brings a strong perspective on what best-in-class innovation, execution and shopper relevance look like in Health & Beauty and Household.