Anthony Fletcher was the CEO graze helping it to become the UK’s number one healthy snack brand. Before being acquired by Unilever it achieved revenue across both its direct to consumer and retail business' in excess of $100m. Along the way it has also built the world’s fastest, most accurate snack weighing machine, gathered half a billion consumer snack ratings and designed a box-folding robot which can fold cardboard in 16 different ways.
Within this time Anthony has been responsible for taking the business to the US, achieving a $32m run rate in the first year, launching the brand into retail securing distribution in over 40,000 stores, as well as leading the sale of the business first to private equity group Carlyle in 2012 and then to leading global consumer group Unilever in 2019.
Previously, Anthony held various roles at the smoothie business Innocent Drinks