Helen leads the team and sets the strategic direction of the BRC. She joined in January 2013 and has been working with retailers for over 25 years. In 2016 she was awarded an OBE for Services to Retail.

Helen is passionate about diversity and inclusion in retail, she acts as the BRC’s Social Mobility Commission ambassador and was previously the Chair of Working Chance, a charity helping women offenders find employment. She is on the advisory board for Pennies, a charity which offers digital charity boxes to businesses, and was previously UK Head of Retail at KPMG.