Gail is an ecommerce and digital leader who’s passionate about creating simple, effective customer experiences that help businesses grow. With a background spanning ecommerce, customer experience, customer loyalty, brand development and digital strategy, she has led a wide range of projects focused on improving the customer journey and delivering commercial results. Gail leads ecommerce and growth initiatives, working across teams to develop platforms, tools and experiences that make life easier for customers while supporting long-term business performance. She enjoys turning customer insight, data and ideas into practical solutions that have a real impact. Known for her collaborative, creative and hands-on approach, Gail is passionate about innovation, building strong teams and creating experiences that genuinely add value for both customers and businesses.