Holly has over 10 years’ experience in market research, specialising in helping FMCG businesses better understand consumer behaviour and make confident, insight-led decisions. During her career, she has worked with brands across a wide range of categories, supporting everything from product development and innovation to brand strategy and commercial growth. At Vypr, Holly is responsible for building strong, long-term partnerships with clients, helping them embed consumer insight into everyday decision-making and ensuring they maximise the value they gain from the platform. She works closely with clients to identify opportunities for growth and to ensure research delivers tangible commercial outcomes.