In over a decade at Kantar Fraser has helped advise some of the UK's biggest FMCG brands and supermarkets. He keeps a close eye on changing consumer & shopping behaviours, explaining how and why these trends influence both manufactures and retailers. He describes, analyses and comments as the grocers battle competitively for market share each month. In addition his opinions are regularly sought by industry, broadcast media, national newspapers and the business press.
Head of Retail and Consumer Insight