After taking a degree in the history and philosophy of science, market research was the obvious career choice. He has worked on both the agency and client side of the FMCG industry. In nearly two decades at Kantar holding various analytical, communication, marketing and commercial roles, looking to help our clients through understanding shopping and consumption behaviours has been a constant. During this time Fraser has helped advise many of the major UK grocery brands and most of the retailers. He writes the commentary supporting the monthly Kantar Grocery Market Share data, one of the most closely followed releases in the British retail sector. He is a regular commentator for broadcast, national and trade media including the BBC, Sky and of course The Grocer.