Kirsty Macdonald
Kirsty Macdonald
Principal
JamJar Investments

Kirsty is a Principal at JamJar Investments, the innocent drinks founders’ venture capital fund. JamJar is a £100m seed VC investing in exceptional founding teams to help them create, nurture and scale challenger consumer brands in the UK. Investments include Deliveroo, Proper Corn, Toneys Chocolonely and Oatly.

Prior to JamJar, Kirsty trained at consumer goods giant Unilever where she worked on marketing and customer analytics across a variety of brands within their personal care and food portfolios. She holds a BA in Economics and Management from the University of Oxford and an MSc in Global Politics from The London School of Economics.