Natalie has spent the past 20+ years delivering valuable insights and strategic guidance on the trends transforming the retail landscape. Her expertise is sought by leading retail and FMCG brands, technology vendors, and industry partners. Natalie is curious and passionate about how technology is reshaping the world of commerce, how shopping habits will evolve in the future, and what retailers need to do to stay relevant in the digital era. She has co-authored two acclaimed books on retail, including Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce, now translated into 18 languages. As host of the Retail Disrupted podcast, Natalie engages with the industry’s top minds – including CEOs, business leaders, and retail experts - on the future of commerce. She also frequently serves as a go-to commentator for TV and radio. Her views on retail have been published in the FT, Guardian, BBC, The Times, New York Times, among others, and she is a guest contributor for Forbes. Natalie regularly chairs and speaks at industry events around the globe, and is an elected member of the KPMG Retail Think Tank where she provides quarterly insights and analysis on the health of the UK retail sector.