Niamh is The Grocer’s fmcg editor, overseeing our coverage of NPD across food and household brands – spanning everything from confectionery and crisps to cleaning products. When Niamh isn’t writing about NPD, she reports on shopper trends, inflation, marketing campaigns and appointments within the sector. She has represented The Grocer on TV and radio and her news stories are regularly picked up by the national newspapers. Prior to joining The Grocer as food & drink reporter in 2021, Niamh wrote about emerging wellness trends for Holland & Barrett’s customer magazine, Healthy. During this time, she was highly commended at the FIPP & UPM Rising Stars in Media Awards 2020. Niamh started her career at nutrition magazine Healthy Food Guide.