Rachel White leads NielsenIQ & Gfk's UK & Ireland team responsible for strategic management and growth of the UK's leading market data company. Previous to NielsenIQ, Rachel was the sales director responsible for implementing retail loyalty programmes specialising in the UK and Ireland market but with experience with clients in the retail sector in Europe, Asia and USA.

Rachel's career started with Maritz International after getting her degree in Chemical Engineering at Leeds University. Following five years at Maritz, she then spent 11 years with GfK as Retail Director for GfK CI, responsible for providing retail insights on customer service engagement and purchase behaviours.

Rachel is also a NED for Oxfordshire Local enterprise Partnership