Thea is the CEO of YF, the leading consultancy for high growth FMCG brands in the UK and abroad. Through it's strategic advisory and support services, YF has a track record of working with retailers, investors and brands to deliver some of the most successful new brand launches in the market over the last 10 years.

Thea is widely considered the ‘voice of the FMCG challenger community’ having actively championed the need for more branded innovation in the market, firmly establishing herself as a reputable industry thought leader and regular media commentator. She has advised more than 500 brands through their journeys to £50m+.