Nicola Bates, WineGB
Nicola Bates
CEO
WineGB

Nicola is the CEO of WineGB supporting the most innovative and interesting new wine category to grow. WineGB supports the membership through education and support for production and people, to aid sales through category wide marketing and trade opportunities, and to represent their collective needs to the industry, media and political audiences. She joined in 2023, from the Portman Group, the alcohol social responsibility and marketing regulator of the UK. Nicola has extensive senior leadership experience, including as a Board member – from across politics, commercial consultancy, charity, and membership bodies – and during her career has also worked in recruitment and communications positions. Nicola is an advisor to Only a Pavement Away, a charity that connects the hospitality sector with employees who have been homeless, former service personnel, or prisoners. She has also founded a number of support networks, most recently being the Chair of the Women in Trade Associations Powerlist with the Federation of Small Businesses, Confederation of British Industry and the Trade Association Forum.