David is CEO of Sentinel Management Consultants Ltd which he founded in 2001. He has spent much of his career advising businesses on long-term development through category and consumer focus.
His knowledge of commercial practices stems from ten years at P&G, where he led breakthrough results with UK customers. Since then he has also developed a successful import business trading across cultures in Asia and Europe.
With Sentinel David has built a capability development group and commercial sales agency that delivers real, practicable and applicable commercial solutions to the challenges of customer, client and supplier leadership.
David and his team do much more than talk about business, they live it.