Entries are now open

Entry deadline: 4th March

Entering the awards is a great way to highlight your products, business, specialist skills and your amazing team. Whether you are large multiple, supplier or an independent retailer the awards are the perfect opportunity to gain the recognition you and your team deserve.

Entry price £250 + VAT per submission

How to Enter

The Grocer Gold Awards has a range of categories to recognise and reward the achievements of individuals, colleagues and companies of all shapes and size within the sector. The awards are judged by industry experts, at the personal invitation of The Grocer. Great care is taken to avoid conflicts of interest, and The Grocer requires all judges to sign a non-disclosure form.

Below is a list of the categories that are available for self-entry, while also noting special awards based on independent research conducted by or on behalf of The Grocer. When you click on the category you want to enter you will find more details on criteria for each award. Please note the period under consideration for judging is from 1st January 2023 to 29th February 2024.

To enter an award, you need to create and activate an account. Once you’ve activated the account there will be a set of questions to answer for each category. This will make it easier for you to formulate your answer with the information that we require from you.

Terms of Entry

Self Entry Categories

Retailer, Supplier & Wholesaler Awards 

This award is open to UK-based grocery suppliers who have, in the opinion of the judges, done the most to grow their business outside the UK, either through product or sales channel development or both.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it?
  • What thinking/insight/problems/opportunities have driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How has the plan been executed?  (new initiatives, innovation)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of sales growth, market share, profits, customer or employee engagement figures, efficiency gains, share price or any other metrics or KPIs.
£250.00
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Open to convenience, forecourt, supermarket, specialist food and drink retailers and multi-format chains. A chain must comprise at least three stores and be 50% owned by the family and/or management.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs
£250.00
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Open to supermarkets, online-only grocery retailers and marketplace services (including rapid delivery operators) who sell and deliver a broad range of products across multiple grocery-related categories in at least five counties.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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This award is open to fmcg suppliers who operate in one or more grocery categories, with either an exclusively own-label portfolio or a mix of branded and own-label sales, but with branded constituting less than 50% of sales. The supplier must also have UK turnover of at least £50m to qualify for this award.

Entry Questions -

  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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This award is for online or mail order-focused retailers who specialise in a particular or small number of grocery-related categories or services.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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This award is open to fmcg suppliers who operate in one or more grocery categories, with either an exclusively branded portfolio or a mix of branded and own-label sales, but with own-label constituting less than 30% of sales. The supplier must also have UK turnover of at least £50m to qualify for this award.

Entry Questions

  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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Open to symbol group operators, franchise owners and fascia groups operating in the convenience/forecourt retail market.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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This award is open to multiple retailers whose grocery sales must exceed 30% of total sales.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable). 
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months? 
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months? 
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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Open to cash & carry, delivered or foodservice wholesalers with operations across the UK.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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Open to cash & carry, delivered or foodservice wholesalers who operate in a limited number of regions within the UK.

Entry Questions
  •  A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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Open to cash & carry, delivered or foodservice wholesalers who operate in a single or specialist category or whose service is hyper local.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many shops, depots, distribution centres, outlets or manufacturing facilities it has (as applicable).
  • What thinking/insight/problems/opportunities have driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including product and category innovation, new customer, marketing, business, sustainability or employee initiatives etc)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of growth in sales, market share, profitability, margin, share price as well as improvements in mix, efficiency gains, customer or employee engagement metrics, or any other relevant KPIs.
£250.00
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Brands 

Whether it’s a relaunch/reformulation/brand extension, or simply via a new or better commercial or marketing approach, this award recognises outstanding performance by an alcohol and low/no alcohol brands in response to changing trade or consumer needs. 

Entry Questions
  • A brief overview of this brand’s history. For example, when it launched, ownership details/changes, how big it is
  • What thinking/insight/problems/opportunities have driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics
£250.00
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Whether it’s via product, category or channel development, or a new or better marketing, commercial or resourcing approach, this award recognises outstanding performance by a chilled, ambient or frozen food brand in response to changing trade or consumer needs.

Entry Questions
  • A brief overview of this brand’s history. For example, when it launched, ownership details/changes, how big it is
  • What thinking/insight/problems/opportunities have driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics
£250.00
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Whether it’s via product, category or channel development, or a new or better marketing, commercial or resourcing approach, this award recognises outstanding performance by a health, beauty or personal care brand in response to changing trade or consumer needs.

Entry Questions
  • A brief overview of this brand’s history. For example, when it launched, ownership details/changes, how big it is
  • What thinking/insight/problems/opportunities have driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics
£250.00
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Whether it’s via product, category or channel development, or a new or better marketing, commercial or resourcing approach, this award recognises outstanding performance by a household goods brand (including pet-food) in response to changing trade or consumer needs.

Entry Questions
  • A brief overview of this brand’s history. For example, when it launched, ownership details/changes, how big it is
  • What thinking/insight/problems/opportunities have driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics
£250.00
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Whether it’s a new range, an enhancement to a range, or a complete relaunch/redesign, this award is for a single or multi-category own-brand proposition developed by a grocery retailer or wholesaler that has achieved outstanding performance in the period in response to changing trade or consumer needs and opportunities.

Entry Questions

  • A brief overview of the history of the range (where appropriate). For example, when it launched, how big it is, how many categories it operates in
  • What thinking/insight/problems/opportunities have driven the development of the range in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the range in the past 12 months?
  • How was the plan executed? 
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics
£250.00
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Whether it’s via product, category or channel development, or a new or better marketing, commercial or resourcing approach, this award recognises outstanding performance by an established fmcg brand in response to changing trade or consumer needs. Entrants for the SME Brand of the Year must confirm that the parent company's UK sales do not exceed £50m.

Entry Questions
  • A brief overview of this brand’s history. For example, when it launched, ownership details/changes, how big it is
  • What thinking/insight/problems/opportunities have driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics
  • If entering the SME category, please confirm the total sales (in £) of the parent company
  • Entrants for the SME Brand of the Year must confirm that the parent company’s UK sales do not exceed £50m.
£250.00
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Whether it’s via product, category or channel development, or a new or better marketing, commercial or resourcing approach, this award recognises outstanding performance by a soft drinks brand in response to changing trade or consumer needs. Soft drinks include hot beverages.

Entry Questions
  • A brief overview of this brand’s history. For example, when it launched, ownership details/changes, how big it is
  • What thinking/insight/problems/opportunities have driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics
£250.00
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This award is for a new venture that is already capturing the imagination of consumers and the trade, and successfully meeting a marketplace need or problem, through an innovative new product or approach. Entrants must be product-based and founded within the past 24 months.

Entry Questions
  • A brief overview of this brand’s history. For example, when it launched, ownership details, how big it is, how many employees it has etc.
  • What thinking/insight/problems/opportunities have driven the development of the startup?
  • What strategy/solutions have been employed to drive the development of the startup?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics.
  • Please also confirm the date on which the business was established.
£250.00
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Initiatives 

The judges will be looking for the retailer, supplier and/or manufacturer who has done the most to capture the imagination, earn the admiration, and win the loyalty and business of shoppers. Examples might involve a promotion, a loyalty card, a new store format. Examples might involve a marketing or PR promotion, a loyalty initiative, a new store format or service or a charitable initiative.

Entry Questions
  • A brief overview of the initiative. What is it, when did it launch, and who is it for?
  • What thinking/insight/problems/opportunities have driven the creation and/or development of the initiative in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the initiative in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible in terms of growth, share, consumer or customer engagement, efficiency gains or any other metrics.
  • Are there any future plans?
£250.00
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This award is for the retailer, wholesaler and/or supplier that has developed or delivered the most impressive, tangible and meaningful improvements to their e-commerce operations in the past year. Entries can be submitted by the companies themselves or via third-party suppliers or consultants.

Entry Questions
  • A brief overview of the initiative. What is it, when did it launch, and who is it for?
  • What thinking/insight/problems/opportunities have driven the creation and/or development of the initiative in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the initiative in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible in terms of growth, share, consumer or customer engagement, efficiency gains or any other metrics.
  • Are there any future plans?
£250.00
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From import to export, from transport & logistics to inventory management, from labour utilisation and automation to demand forecasting, from packaging and sustainability to customer service, this award is for a supply-chain-led initiative that has had the most tangible and meaningful impact on the business of any retailer/s, manufacturer/s and/or wholesaler/s in the 12-month period covered by these awards. Entries can be submitted by the companies themselves or via third-party suppliers or consultants.

Entry Questions
  • A brief overview of the initiative. What is it, when did it launch, and who is it for?
  • What thinking/insight/problems/opportunities have driven the creation and/or development of the initiative in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the initiative in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible in terms of growth, share, consumer or customer engagement, efficiency gains or any other metrics.
  • Are there any future plans?

£250.00
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Whether you’re a major multiple, a multinational manufacturer, a wholesaler, distribution centre, independent store, SME supplier or otherwise, if you operate in FMCG and you have a captivating story around sustainability to tell – that features impressive results – enter this award.

Entry Questions
  • A brief overview of the initiative. What is it, when did it launch, and who is it for?
  • What thinking/insight/problems/opportunities have driven the creation and/or development of the initiative in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the initiative in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible in terms of growth, share, consumer or customer engagement, efficiency gains or any other metrics.
  • Are there any future plans?
£250.00
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It could be a mobile app or a traditional software or hardware solution. It could be consumer facing or B2B. We want to reward the technology solutions delivered either in-house or with the help of third-party suppliers or consultants that has most meaningfully boosted the sales, profitability, effectiveness and/or reputation of  a grocery retailer, supplier or wholesaler.

Entry Questions
  • A brief overview of the initiative. What is it, when did it launch, and who is it for?
  • What thinking/insight/problems/opportunities have driven the creation and/or development of the initiative in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the initiative in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible in terms of growth, share, consumer or customer engagement, efficiency gains or any other metrics.
  • Are there any future plans?
£250.00
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This award was introduced in 2017 in support of the major food waste campaign launched by The Grocer. It’s open to retailers and manufacturers whose innovative and collaborative approaches and/or exhaustive investigation of their own supply chain has delivered the most compelling results.

Entry Questions
  • A brief overview of the initiative. What is it, when did it launch, and who is it for?
  • What thinking/insight/problems/opportunities have driven the creation and/or development of the initiative in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the initiative in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible in terms of growth, share, consumer or customer engagement, efficiency gains or any other metrics.
  • Are there any future plans?
£250.00
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People Awards 

Open to retailers, wholesalers and grocery manufacturers, this award is for the employer who, in the past year, has done the most to create a positive working environment, motivating, redirecting and training its people, and improving the company's reputation and performance in the process.

Entry Questions
  • A brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many employees does it have?
  • What thinking/insight/problems/opportunities have driven the company’s development as an employer in the past 12 months?
  • What strategy/solutions have been employed to drive the company’s development as an employer in the past 12 months?
  • How has the plan been executed (new initiatives, innovation)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of retention and recruitment rates, sales growth, market share, profits, customer or employee engagement, efficiency gains, share price or any other metrics or KPIs.
£250.00
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This award is for a leader in grocery/FMCG retail, wholesale or supply who has recognised an opportunity or met an unsatisfied demand and shown the necessary commitment, leadership and self-belief either to create a new and successful business, or to radically improve or turn around the performance of an existing one.

Entry Questions
  • A brief overview of the entrepreneur. For example, age, history in business, name, size and employee count of businesses under his or her ownership.
  • What thinking/insight/problems/opportunities have driven the development of the entrepreneur’s business/es in the past 12 months?
  • What strategy/solutions have driven the development of the entrepreneur’s business/es?
  • How has the entrepreneur executed his/her plans?
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of sales growth, market share, profits, customer or employee engagement ratings, efficiency gains, share price or any other metrics or KPIs.
£250.00
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Special Categories

This award is based on proprietary consumer research conducted by Nielsen.

Awards for price, service and availability are based on proprietary mystery shopper research conducted by The Grocer.

Selected by The Grocer for outstanding contribution to the industry 

A store manager selected by each of the leading retailers from winners of The Grocer 33 Store of the Week competition are asked to present their case and answer questions on their case to a panel of distinguished judges.

Testimonials