Ed Sibley is the Commercial Director at Lumina Intelligence, part of the William Reed Group. In this role, Ed leads a team that partners with many of the world’s leading food, drink, and nutrition brands, as well as key players across wholesale, retail, and hospitality sectors. With over 20 years of experience in the food and drink industry, Ed began his career at global nutrition giant Danone, before moving into insight and intelligence roles within the William Reed Group. His deep understanding of market dynamics, combined with a passion for innovation and commercial strategy, makes him a trusted voice in the industry.