Giles Brook is a renowned serial start up CEO, entrepreneur & investor and has been a leading factor behind the success of flag ship challenger brands such as innocent, BEAR, Vita Coco, Bio & Me and Pip & Nut. Giles was CEO of Vita Coco EMEA for 12 years launching which he launched in Europe over a decade ago and built to £60m in retail sales across the EMEA region. The leading coconut water brand tells one of the biggest global success stories in non-alcoholic drinks over the last decade and floated on the NASDAQ in 2021. Giles has also stepped down as an advisor to the founders and main board. At the same time as launching coconut water in Europe, Giles was founding partner in Urban Fresh Foods Limited, whose brand, BEAR became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item. Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015. Prior to running his own businesses, Giles was Commercial Director & General Manager for UK & Ireland at innocent Drinks Ltd where he spent 4 years helping take the business from £17m to £120m during that time. Giles is dedicated to helping start-up businesses and regularly takes time out of the office to guide and mentor entrepreneurs and business students whilst life outside work is all about family and triathlon where he races worldwide in Ironman events as well as represents GBR.