Sebastian Munden is the Chair of environmental NGO WRAP (The Waste and Resources Action Programme) which works around the globe with partners, businesses, and governments to promote the circular economy, and tackle the causes of the climate crisis, waste and pollution in the food, consumer products and textile systems. He is also Chair of Ad Net Zero, the advertising industry’s global programme to deliver net zero ways of working and promote more sustainable behaviours, products, and services.

Previously, Sebastian was the chief executive of Unilever UK & Ireland. He has over 30 years’ experience in the fast-moving consumer products industry, creating strong competitive brands and commercial success while actively applying the principles of doing business as a force for good for all stakeholders. Prior to leading Unilever UK & Ireland, he held senior roles in Unilever across Europe and North America, including leader of the Laundry Category for Europe, Australia, and New Zealand, and head of Global Marketing Operations.

Sebastian has been a strong advocate for trying new approaches to secondary education and for apprenticeships, to get young people from more diverse backgrounds into business. He has served on steering groups for industry associations, The Institute of Grocery Distribution, The Inclusive Economy Partnership run by the Cabinet Office, as Deputy Chair of the UK Advertising Association, and for Movement to Work, a charity supported by many employers to introduce young people to the workplace through a life-changing placement.

Sebastian is married to Elisabeth and has two adult children. He is a passionate supporter of classical music, Harlequins rugby club and vegetarian cooking.